"If facts are the seeds that later produce knowledge and wisdom, then the emotions and the impressions of the senses are the fertile soil in which the seeds must grow."
Rachel Carson

For Mothers of Infants

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THTM #6: Graduate smart

What is the key message?

  • Breastmilk is the best food for infants.
  • Breastfeeding a full year yields the most benefits to babies and mothers.

Who should receive this message?

  • Pregnant women.
  • Breastfeeding mothers who may be thinking about quitting.
  • Mothers returning to work or school who may need support to keep breastfeeding.

How can this message be used?

  • Most people think of breastfeeding as a personal decision, one the mother makes with her family. How have others reacted to your decision to breastfeed your baby?
  • What have you heard from other mothers, especially about breastfeeding for a full year?
  • People have varied reactions to breastfeeding. Fortunately, every mother gets to decide for herself how long to breastfeed her baby.
  • What will you consider as you decide how long to breastfeed your baby?
  • What kind of support—or lack of support—have you received from others?
  • What are the hurdles you face in breastfeeding your baby? What do you like about it?
  • What keeps you going, keeps you breastfeeding?
  • How will breastfeeding impact your baby’s future?
  • What connection do you think there is between breastfeeding and your child’s future success?
  • Breastfeeding mothers are sometimes surprised that they receive physical and emotional benefits, along with their babies. What emotion-based benefits do breastfeeding mothers receive? Sample responses:
    • Feel bonded to my baby in a powerful way.
    • Enjoy snuggle time and precious moments with my baby.
    • Feel confident that I am offering my best to my baby.
    • Fulfilling dreams and promises I made to my baby that I would give her my best.
  • What physical benefits do breastfeeding mothers receive? Sample responses:
    • A flatter post-pregnancy stomach.
    • Ability to snack without gaining weight or while losing weight.
    • Admiration among people who wish they could breastfeed longer.
  • How will you feel when you achieve your breastfeeding goal? How would you feel if you breastfed for your baby’s first year?
  • As your baby blows out that one single candle on her first birthday cake, you will celebrate her birth and all the miraculous events of her first year. Privately, you may also be celebrating the benefits of “going the distance” and breastfeeding for a full year.
  • Does anyone want to share their breastfeeding dreams with the group?
  • What can you do to make sure your breastfeeding plans and dreams happen as expected?


Emotion-Based Messages