"The future depends on what we do in the present."
Mahatma Gandhi


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THTM #13: Supermom (Breastfeeding)

What is the key message?

  • Breastfeeding is a powerful gift that only mothers can give.
  • Mothers who breastfeed are helping their child be all that they can be.
  • Women who are confident about breastfeeding have more breastfeeding success.

Who should receive this message?

  • Pregnant women.
  • Women who believe myths that they won’t be successful breastfeeding mothers.

How can this message be used?

  • What do you think are some things you can do to give your baby the best start in life?
  • What are your feelings about breastfeeding?

Idea for a group:

Assemble Post-it™ notes and pens before the group. Give a small Post-it™ note pad and pen to each person as they arrive.)

  • Breastfeeding is a very personal decision, influenced by feelings and concerns. Let’s start with your feelings about breastfeeding. Please write down some of your feelings about breastfeeding on the Post-it™ notes. No names please. Just write one or more feeling word(s) you have about breastfeeding on single Post-it™ note. (Allow time for participants to reflect and write responses on Post-it™ notes.)
  • Next, please write down one or two concerns you have about breastfeeding. As before, please write each concern separately on each Post-it note. (Group the Post-it notes on a poster board or wall, separating Post-it™ notes containing positive feelings from those with negative feelings and/or concerns.)
  • Let’s start with concerns you have about breastfeeding. (If using the group idea, read concerns noted on Post-it™ notes.) Sample concerns:
    • I won’t be able to create enough milk for my baby.
    • My milk won’t be “rich” enough.
    • I won’t be able to breastfeed because my mother didn’t.
    • I can’t make breastfeeding work with my busy life.
    • Breastfeeding will tie me down.
    • My breasts will sag.
    • Breastfeeding will force me to do everything and I need support from relatives.
  • Why do you feel that way?
  • Lots of mothers share these concerns. How do you think mothers that are successful at breastfeeding overcome these concerns? (If in the group, allow mother with previous breastfeeding experience provide insights related to each myth. If no experienced mothers are in the group address each myth directly, asking mothers to share stories and experiences they have heard.)
  • We have talked about the concerns and negative feelings you may have about breastfeeding. What are some of the positive feelings or thoughts you have about breastfeeding? (If no positive words are suggested in your group, use these or other positive feeling words that mothers often associate with breastfeeding.) Sample responses:
    • bond
    • love
    • miracle
    • peace
    • nurturing
    • gift
    • relaxing
  • What is more important to mothers considering breastfeeding: the positive feelings of bonding with their miracle or possible concerns about breastfeeding?
  • What hopes and dreams for you and your baby will be fulfilled when you breastfeed your baby?
  • How will your life be better if you breastfeed your baby?
  • How will your baby’s life be better if you breastfeed?
  • Which feelings are driving your breastfeeding decision?
  • How will you respond to these feelings?


Emotion-Based Messages